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The Moving Boundaries Tour

On 11th October 2021, Jai Bharathi (JB), Founder MOWO, embarked on a motorcycle ride across 11,111+ kms of India’s boundary over 40 days.

Moving Boundaries was a one-of-a-kind tour that raised awareness about 'Gender Inclusion in Sustainable Mobility. The tour hosted awareness events across 20+ cities encouraging women to consider sustainable mobility as a livelihood opportunity.

This campaign also brought in a dialogue with other organisations working towards training and employing women in mobility and with policymakers to create a conducive environment for more women to get trained and join the mobility workforce.

The Campaign

11,111+

Kms

40+

DAYS

20+

CITIES
Tap any location to explore.

One Woman. Two Wheels.

Take a look through the rearview mirror for campaign highlights.

 

11

 OCT

Salem

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On our way to Salem, we crossed the centuries-old Sugavaneswarar Temple on the Thirumanimuthar River. We met the minister today to discuss how we can unlock the limitless potential of women in the mobility sector.

 

11

 OCT

Hyderabad - The ride begins

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The countryside of Narayanpeth lured us in with its ample fields and warm houses! The healthy breakfast kept us sustained through the ride. When we reached our destination, excitement was plenty, and the smiles even more. It was nourishing to see women finding the courage (and technique) to pick up the fallen bike with such confidence. Made my morning.

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Powering the Ride:

The campaign was brought to you by the POWERED programme in collaboration with MOWO in an effort to increase awareness about the role of women in sustainable mobility and institutionalize the concept of female drivers. POWERED is a partnership between Shell Foundation and the UK Government which has been supporting the integration of women across the clean energy and mobility value chain.

About Mowo:

MOWO (Moving Women) started with the belief that mobility offers women freedom and empowerment.

MOWO is a revolutionary initiative aimed at empowering women to be independent by offering them two and three-wheeler training and related livelihood opportunities. We train women in driving two and three-wheelers, liaise with organizations to create more employment opportunities for women in mobility and work on policy advocacy which will eventually lead to more women occupying our roads.

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